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Is free WhatsApp customer service ending? What changes in the 24-hour window in October
Starting October 1st, service and utility messages sent inside the 24-hour window go back to a per-message pricing model. Here's what that means for anyone selling and supporting customers on WhatsApp.
Meta Business Agent: AI on WhatsApp drives revenue
Meta Business Agent confirms that AI-driven customer service on WhatsApp is now a revenue, cost, and efficiency conversation. Here's what changes.
Marketing Messages API: campaigns now need metrics
Meta's Marketing Messages API updates confirm WhatsApp campaigns need a goal, segmentation, and metrics — they can't just be blasts anymore.
WhatsApp usernames: your brand's @ matters now
With usernames rolling out, WhatsApp starts building identity by name, not just phone number. Here's the impact for brands that sell and support on the channel.
AI agents in CRM and customer service: it's not chatbot vs. human
Salesforce, RingCentral, and HubSpot all point the same way: the market has moved from tools that organize conversations to agents that resolve tasks.
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